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Rocket Mortgage Detroit Demo Day today announced the 17 finalists competing for a share of more than $1 million in funding in their fourth annual entrepreneurship competition – one of the largest of its kind in the U.S. The finalists will be judged by nationally acclaimed entrepreneurs from across the country.

Yelitsa Jean-Charles wanted to create a toy that better resembled herself and other black people. It has become a sensation amid a time of widespread conversation around race in America.

15 finalists competed for $1.2 million in awards to help them grow their businesses at the third annual Quicken Loans Detroit Demo Day contest Friday night.