How It Works

Quicken Loans Detroit Demo Day is for businesses physically located in, or committed to relocate to, the cities of Detroit, Hamtramck, and Highland Park. Business owners must be legal U.S. residents, able to travel on their own to present at Detroit Demo Day, be willing to work with us to perfect their pitch, and be in good standing with the IRS.

All businesses applying must meet general eligibility as of [insert date]

  • Established for-profit business entity i.e. Sole Proprietorships, General Partnerships, Corporations (Inc., Corp.), Limited Liability Companies (LLC), Limited Liability Partnerships (LP, LLP), Low-profit Limited Liability Company (L3C), or Benefit Corp.
  • Product or service available for sale.
  • Detroit-based, or willing to relocate business to Detroit.
  • Under $2M in revenue and under $1M in raised capital.

The following businesses are not eligible to apply:

  • Franchises.
  • Not-for-profit organizations.
  • Business owners who are employees of Rock Ventures, Quicken Loans Community Fund or Detroit Venture Partners

In addition to meeting general eligibility, companies applying to Detroit Demo Day, will be asked to choose between one of three Funding Categories: Start, Grow, and Scale. Each of these Funding Categories has two additional criteria:


Applications will be narrowed down based upon the following criteria:


For companies introducing their product or service to market.

Less than $100,000 in 2018

For those serving either local or national customers.


For more established businesses looking to expand locally.

More than $100,000 in 2018

For those serving primarily local customers.


For more established businesses looking to expand nationally.

More than $100,000 in revenue in 2018.

Product or service ready for sales to national customers.