How It Works


The 15 companies selected to pitch at Detroit Demo Day will be expected to attend events where they will be connected to other finalists and resources. They may also be asked to share their story through a variety of media opportunities. In addition, finalists are expected to:


  • Travel to and present at Detroit Demo Day on the designated day and times.
  • Develop and practice their pitch with the Detroit Demo Day team.
  • Stay throughout the pitch day to engage with other attendees.


  • Utilize the funding in a pre-agreed upon manner and time frame.
  • Participate with one of our Technical Assistance partners.
  • Send quarterly reports on the status of the business and use of funds.
  • Attend quarterly roundtables for the first year after winning.