Quicken Loans Detroit Demo Day is an annual pitch competition that annually invests over $1 million into Detroit-based, early-stage companies with an ambition to scale. Our goal is to showcase, inspire, and invest in the Detroit entrepreneurial community. Demo Day is one part of a larger strategy of the Quicken Loans Community Fund to elevate Detroit as a destination for small businesses and high growth startups by deploying capital and supportive resources.

The eight winners of the inaugural Quicken Loans Detroit Demo Day in 2017 enjoyed tremendous success as a result of the investment and mentorship Quicken Loans provided. These businesses grew their annual revenue by 41% in 2018 and expanded their employment base by 51%, with the vast majority of staff also residing in Detroit.

The Quicken Loans Community Fund is the philanthropic arm of Quicken Loans. Its strategy focuses on investments in housing stability, entrepreneurship, education and employment, public space activation, and community sponsorships in Detroit. Through its For-More-Than-Profit model, the Quicken Loans Community Fund brings together for-profit businesses and non-profit investments. The team is dedicated to investing alongside community partners to build social, racial, and financial equity throughout the Rock Family of Companies’ home cities: Detroit, Cleveland, Charlotte, and Phoenix.