What is Quicken Loans Detroit Demo Day?

Quicken Loans Detroit Demo Day is a pitch competition where small businesses and startups compete for a share of over $1 Million dollars in funding.

Who can pitch at Detroit Demo Day?

Any startup or small business that meets the Detroit Demo Day eligibility requirements.

Is there an application deadline?

Yes, the deadline to apply is April 22nd at 11:59 pm EDT.

Who can attend Detroit Demo Day?

Anybody, as long as you have a ticket.

Do I need a pitch deck (slide show) to apply?

No, but you will need one if selected to pitch at Detroit Demo Day.

How many companies pitch at Detroit Demo Day?

15 companies will pitch at Detroit Demo Day.

Does it cost anything to pitch at Detroit Demo Day?

No, in fact, those selected to pitch will have the opportunity to win capital for their business.

What are the prizes?

Prizes come in various forms and will depend on your business and it's needs. They will include grants, interest-free loans, and convertible notes. For more information, visit Awards.

How can I get involved (mentors, sponsors, etc.)?

Drop us a line!


Will I get help to prepare for Detroit Demo Day?

Yes, if selected to pitch we will help you prepare with pitch practice sessions.

What is expected of me if I get selected for Detroit Demo Day?

You must utilize the funding in an agreed upon manner and time frame. You must also send regular reports on the status of your business and use of funds. For more information, visit the Expectations of Winners.

Can non-profits apply?

No, only for-profit businesses can apply.

What kind of businesses are you looking for?

We aren't looking for specific types of companies or industries. However, we require companies to have a product or service that is ready for sale.

My business is already funded or part of a startup program, can I still apply?

Yes, you will just have to disclose that to us.

Are awards taxable?

Yes. Please speak to your accountant for more details.

I have two businesses, can I apply with both?

Yes, you will be able to submit two separate applications.

Are you having information sessions?

Yes, we will be having two information sessions for Detroit Demo Day:

Info session one

Date: Wednesday, April 11

Time: 6:00PM

Location: Ford Resource and Engagement Center (FREC) – Southwest

Address: The Mercado,  2826 Bagley Ave, Detroit, MI 48216

Info session two

Date: Monday, April 16

Time: 6:00PM

Location: Ford Resource and Engagement Center (FREC) – Eastside

Address: Fisher Magnet Upper Academy, 15491 Maddelein St, Detroit, MI 48205