How It Works

All applications must be submitted via our online portal. Companies are asked to provide a clear and comprehensive description of their business and market. In addition, companies applying to Detroit Demo Day, should choose one of three Funding Categories: Start, Grow, or Scale. These categories are based on the company’s revenue, market, and whether they are looking to expand locally or nationally.

The selection process to pitch at Detroit Demo Day consist of an online application review and potential site visit conducted by the Quicken Loans Community Fund Entrepreneurship team, community partners, and Detroit-based business leaders. These groups narrow the hundreds of applications down to the top 15 companies, who present a 90-second business pitch at Detroit Demo Day on Friday, June 26th.

A total of seven winners who will receive funding from Quicken Loans Detroit Demo Day. Six businesses pitch in both the Start and Grow categories, and there are three winners per category. Three businesses will pitch in the Scale category which has one winner. Winners will be selected by a panel of diverse and accomplished national entrepreneurs and judged on the same criteria as the online applications.

2020 Applications Open: March 18-April 13

Open to all eligible businesses. Apply online at

Deadline to apply is April 13th at 11:59 pm EST.

Detroit Demo Day: Friday, June 26, 2020

The Quicken Loans Detroit Demo Day pitch competition will take place at the Fillmore in downtown Detroit.


Applications will be narrowed down based upon the following criteria:


The factors that differentiate a company from its competition and make it uniquely great.


The company's long-term vision for growth and job creation.


Leadership with the necessary skill sets and experiences to execute their immediate growth plans.


The likelihood a company will achieve its immediate plans using the sought after funding.