How It Works

All applications must be submitted via our online application. Applicants will be asked to provide a clear and comprehensive understanding of their business and market. In addition, companies applying to Detroit Demo Day, have to choose one of three Funding Categories: Start, Grow, and Scale. These categories are based on your company’s revenue, market and whether you are looking to expand locally or nationally.

The selection process to pitch at Detroit Demo Day will consist of an online application review and potential site visit both conducted by the Quicken Loans Community Fund (QLCF) Entrepreneurship team, community partners, and Detroit-based business leaders. These groups will narrow the hundreds of applications down to the top 15 companies, who will do a 90-second business pitch at Detroit Demo Day on [insert date].

Six businesses will pitch in both the Start and Grow categories and there will be 3 winners per category; 3 businesses will pitch in the Scale category and there will be 1 winner.  There will be a total of 7 winners who will receive funding from Quicken Loans Detroit Demo Day. Winners will be selected by a panel of diverse and accomplished national entrepreneurs and judged on the same criteria as the online applications.

Applications Open:
[insert date]

Open to all eligible businesses. Apply online at

Deadline to apply is April 22nd at 11:59 pm EDT.

Detroit Demo Day:
[insert date]

The Quicken Loans Detroit Demo Day pitch competition will take place at the Fillmore in downtown Detroit.


Applications will be narrowed down based upon the following criteria:


The factors that differentiate a company from its competition and make it uniquely great.


The company's long-term vision for growth and job creation.


Leadership with the necessary skill sets and experiences to execute their immediate growth plans.


The likelihood a company will achieve its immediate plans using the sought after funding.