Funding Categories

The companies applying to Detroit Demo Day will choose one of four funding categories: Start, Pivot, Scale, or Youth. These categories are based on the company’s revenue, total capital raised, and their track record for success.

Start

For companies introducing their product or service to market.

Pivot

For companies who have pivoted to meet the needs of the new marketplace.

Scale

For business that are more established and are looking to expand nationally.

Youth

For entrepreneurs age 8-18 looking to start or scale their business.

Learn more about our finalists!

Athlytic

Start

Blue Horizon Construction LLC

Start

Guilde

Start

Neighborhood Grocery

Start

The Lab Drawer

Start

House of Pure Vin Wine Shop

Pivot

Ilera Apothecary

Pivot

Jo’s Gallery

Pivot

Soft Goods Detroit

Pivot

Tapped Coffee and Craft Beverages

Pivot

Black Girl Mathgic

Scale

BrandXR

Scale

Detroit Maid

Scale

Fierce Staffing & Consulting

Scale

Narrow Way Cafe

Scale

Camani

Youth

MT’s Customs LLC

Youth

Anansee

Youth

Global Kid Media

Youth

Carter’s Concessions

Youth