Funding Categories

The companies applying to Detroit Demo Day will choose one of three funding categories: Start, Sustain, or Build. These categories are based on the company’s revenue, total capital raised, and their track record for success.

Start

For companies introducing their product or service to market or who have pivoted to meet the needs of the new marketplace.

Sustain

For businesses that serve as community anchors that are seeking support to persevere through the pandemic.

Build

For established businesses that have grown despite the unusual climate and are looking to expand.

Our Winners Are...

Pivot Materials

Start

Bea’s Detroit

Start

Gildform

Start

Alerje

Build

Skinphorea

Build

Paralee Boyd

Build

The Kitchen By Cooking With Que

Sustain

Bon Bon Bon

Sustain

City Bark

Sustain

Yum Village

Sustain

Pingree Detroit

Sustain