Funding Categories
The companies applying to Detroit Demo Day will choose one of four funding categories: Start, Pivot, Scale, or Youth. These categories are based on the company’s revenue, total capital raised, and their track record for success.
Start
For companies introducing their product or service to market.
Pivot
For companies who have pivoted to meet the needs of the new marketplace.
Scale
For business that are more established and are looking to expand nationally.
Youth
For entrepreneurs age 8-18 looking to start or scale their business.