Twenty companies will participate at Quicken Loans Detroit Demo Day, of which, ten will pitch on stage for a few minutes to a panel of judges and ten will demo in the Demo Pit. A formal business pitch on stage is not ideal for all entrepreneurs. Demo Day will put entrepreneurs in the best position to succeed by allowing them to present in a method that leverages their strength.

The top four companies across each category will receive capital between $50,000 and $200,000. At Quicken Loans Detroit Demo Day, $1M will be invested into eight companies through an interest free debt instrument, with repayment of five equal installments over five years after a one-year payment free holiday.

We also plan to make it easy for other investors from around the country to get in on the action. Investors will have the ability to follow-up with businesses after Demo Day, as well as offer and negotiate deals with them at the event.

Expectations of Winners

Winners will be expected to attend events where they will be connected to other winners and resources. They will also may be asked to share their story through a variety of media opportunities. These types of opportunities will be determined after winners are announced. Applicants selected to pitch at Quicken Loans Detroit Demo Day are expected to:

  • Travel to and present at Demo Day on the designated day and times
  • Practice their pitch in front of our Judges
  • Stay throughout the day's events to engage with attendees outside investors
  • Utilize the funding in an agreed upon manner and time frame
  • Send reports on the status of their business and use of funds