Healthy Roots is a toy company that creates dolls and storybooks that reinforce positive self-perceptions of the richly diverse, varying shades of complexion and natural hair textures among girls of color. Societal beauty standards negatively impact the self perception of girls of color. We empower, educate and inspire self love. Healthy Roots is the first line of natural hair dolls to enter the toy industry. Our mission is to bring diversity to the toy aisle with products that reflect the diversity of our reality.